Our client is a digital media agency that works with a variety of political candidates and organizations in Central and South America.  In order to scale up their business, the agency utilized EccaNova’s white label ad buying services to run a Facebook ad campaign for a Presidential campaign in Central America.

Our client had three main goals:

Goal #1: Engagement – Increase engagement within the posts and on the page to grow support before the election.

Goal #2: Reach – Utilize EccaNova’s proven targeting models to reach registered voters and build support for the candidate.

Goal #3: Win! – Use both of the first two goals, build momentum and use persuasion messaging to turn out the vote.

Prior to launching the ad campaign, our team researched the internet usage data for the geo that was to be targeted. This research allowed us to see that most people use their smartphones to access the internet, so we were able to put a majority of the budget into serving to mobile devices, which would allow for a higher rate of engagement.

The candidate’s creative, ad copy and goals were based on the candidate’s vision for a positive, unified country, free of corruption and a vision for the future.  Our dedicated digital strategy team worked with the client to create multiple ad and text combinations. Our team was then able to analyze the incoming metrics and quickly optimize the highest performing combinations to drive engagement.

Based on the pre-campaign research our digital team did, we saw that Facebook was used 90% more than any of the other social media platforms in the country. So with that, we decided to strictly focus on a high performing Facebook engagement campaign.