strategies & methodologies
EccaNova’s management approach is to give our clients the performance they are looking for by providing access to billions of impressions a day, throughout the world. We don’t have an exclusive contract with one DSP or publishing partner, but rather work across multiple technologies and media partners to give you access to virtually all of the programmatic inventory available today.
Data management of layering and source diversification are essential components for building an effective targeting model. EccaNova sources data from reputable, industry leading data companies including Peer 39, eXelate, Lotame, Neu star, and BlueKai.
Each data company offers a wealth of current data on political affiliation, national predictive models, lifestyle attributes, social media identification, aggregated census and election data, economic and social issue alignment and behavioral demographics. EccaNova’s experts will work closely with your team to identify campaign goals and determine the best corresponding data sources for your campaign.
Data Sourcing
Utilizing Data Points
Optimization
We use proprietary algorithms for industry leading campaign results and optimization. Optimization is a multi-stage process that ensures every ad delivered is not only optimized for the best chance of a successful conversion, but also that every ad opportunity is fairly priced – all done in just thousandths of a second.