Our exclusive access to ad inventory across the ad exchanges allows us to broker ad inventory at wholesale prices before it becomes available on the consumer side platforms.
This means that our clients get first pick of primer ad inventory at reduced rates.
It’s no longer enough to post about your brand, products, or services on your profile, or even your business page. Now, the best Facebook Ads, targeted at the right audience, have proven to produce higher engagement and ROI.
When selecting the best ad format, consider this: Not only is visual content favored by Facebook’s algorithm, but it’s also more engaging with a higher chance to be shared and remembered than copy-heavy ads.
With people gazing 5x longer at video than at static content on Facebook and Instagram, you can share the experience you offer, feature your product in action and deliver your message with video.
Consider making your video more visually engaging on mobile by using a vertical or square video. These formats allow your video to take up more space on the screen.
The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
Collection is an ad format that makes it easier for people to discover, browse and purchase products and services from their mobile devices in a visual and immersive way.
A collection ad typically includes a cover image or video followed by several product images.
In-Stream Video ads run on YouTube desktop, mobile web and apps, connected TV, and game console properties, as well as embedded YouTube players on other sites.
Along with the video ad, you also have the option to include a companion banner that can appear on the side of the desktop watch page.
The Video Masthead is YouTube’s homepage ad format that has been designed to look and feel native to the YouTube homepage experience, and only requires a YouTube video URL to create. These appear on Desktop, Mobile and Streaming TV.
TrueView video discovery ads can run on the YouTube search results and watch pages for both desktop and m.youtube.com, as well as the mobile app homepage.
The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.
Companion ads compliment a TrueView instream ad via a clickable thumbnail image. On a YouTube page, it appears next to the video in the top right corner.
Companion banner ads are optional, but provide continued brand presence after the video ad ends. The viewer can click on it anytime.
Programmatic display ads uses the most comprehensive consumer data and reach available in advertising.
Programmatic display is virtually the same as display advertising, except that programmatic display utilizes advanced audience technology, targeting, RTB (real-time bidding), and networks to show display ads.
Instream video ads are those that are in the video player itself and are injected into the stream that is being sent to a client video player.
There are three main types of these ads which are named based on when they are shown to the viewer.
An “outstream” video ad unit, also commonly referred to as “in-read” or “native video”, is a new high CPM video advertising unit that autoplays in a large format player whenever a user navigates to it within text content (typically an article), even if the publisher doesn’t have their own video content.
Outstream videos blend in with content, allowing users to effortlessly engage with the creative.
OTT Ads are ads shown on a TV screen through a smart (connected) TV, or streaming device.
With OTT Ads, you can make the important distinction that there’s more than one person watching the program, where online mobile video is capturing an audience of one.
71% of Internet users view an over-the-top (OTT) service at least once a month and 11% of all U.S. TV households exclusively use OTT devices. That’s 14.1 million homes, a statistic that’s tripled since 2013, according to the Video Advertising Bureau (VAB).
Additionally, 88.7 million households in the United States use connected TVs.
IGA can be integrated into the game either through a display in the background, such as an in-game billboard or a commercial during the pause created when a game loads, or highly integrated within the game so that the advertised product is necessary to complete part of the game or is featured prominently within cutscenes.
These are one of the most common formats of in-game ads, in part because they are the most unobtrusive options. They are similar to the banner ads we all know, but placed in a way that they appear to be part of the overall flow of the game, so they don’t interrupt the experience.
This simple, turnkey solution leverages one creative set across all platforms and bundles a video ad and a standard 300×250 banner that run wherever inventory is available.
Reach your audience throughout their day by extending your video campaign across web, mobile, and tablet.
platforms & widgets
Utilize mobile & desktop display ads via all ad platforms above listed to drive letter writing via the Email Creator Platform (ECP). The ECP facilitates your supporters to choose and send prewritten or randomized letters to their elected officials at the federal, state and local level.
See how actual campaigns are currently using the ECP widget:
Engage with environment organizations and stakeholder groups to utilize their supporter lists, fans, followers, etc. to use the PIP to push our content and amplify the campaigns social media reach.
The PIP has the potential to generate millions of additional impressions across Facebook and Twitter with the assistance of existing organizations supporters.
Check out more information about the Premium Influencer Platform (PIP), including how it works, platform insights and case studies:
Utilizing peer-to-peer technology, the (P2P) email outreach is a powerful, relational organizing platform which enables supporters of any cause or campaign to utilize their personal address books to identify and connect with new supporters and grow email lists.
A core group of supporters will encourage their friends and family to send our prewritten emails or write their own emails via the Peer-to-Peer Email Platform.