Interested in an ad type that’s not listed here? We have access to just about every ad type you can think of, so just contact us for questions.
A Facebook/Instagram image ad is a type of advertisement that features a single compelling image accompanied by a short headline, primary text, and a call-to-action button.
It appears in users’ news feeds or sidebars and is designed to quickly capture attention, promote a product, service, or brand, and drive clicks, engagement, or conversions.
A Facebook/Instagram carousel ad is an interactive ad format that allows you to showcase multiple images or videos within a single ad unit. Each “card” can have its own headline, description, link, and call-to-action, making it ideal for highlighting different products, features, or benefits in one cohesive experience.
With more creative space within an ad, you can highlight different products, showcase specific details about one product, or tell a story about your brand that develops across each carousel card.
A Facebook/Instagram video ad is a dynamic ad format that uses video to capture attention and engage viewers. It can appear in the feed, stories, or in-stream, and is ideal for showcasing products, telling a brand story, or demonstrating features in a visually compelling way.
With people gazing 5x longer at video than at static content on Facebook and Instagram, you can share the experience you offer, feature your product in action and deliver your message with video.
A Facebook/Instagram collection ad is an immersive mobile ad format that features a cover image or video followed by a series of product images. When tapped, it opens a fullscreen Instant Experience, allowing users to browse and shop products directly within Facebook for a seamless shopping experience.
A collection ad typically includes a cover image or video followed by several product images.
A YouTube in-stream video ad is a video ad that plays before, during, or after a YouTube video. It can be skippable or non-skippable and is designed to reach viewers while they’re watching content, helping brands deliver messages at key moments and drive awareness, consideration, or action.
These ads can run on YouTube or on a collection of sites and apps in the Google Display Network.
YouTube Companion Display ads compliment a in-stream video ad via a clickable thumbnail image. On a YouTube page, it appears next to the video in the top right corner. Companion banner ads are optional, but provide continued brand presence after the video ad ends. The viewer can click on it anytime.
Over-the-Top OTT Video Ads are ads shown on a TV screen through a smart (connected) TV, or streaming device. With OTT Ads, you can make the important distinction that there’s more than one person watching the program, where online mobile video is capturing an audience of one.
71% of Internet users view an over-the-top (OTT) service at least once a month and 11% of all U.S. TV households exclusively use OTT devices. That’s 14.1 million homes, a statistic that’s tripled since 2013, according to the Video Advertising Bureau (VAB). Additionally, 88.7 million households in the United States use connected TVs.
Instream video ads are those that are in the video player itself and are injected into the stream that is being sent to a client video player.
There are three main types of these ads which are named based on when they are shown to the viewer.
• Pre-Roll – These ads are shown before the video content.
• Mid-Roll – These ads are shown like commercial breaks, in between the beginning and the end of the video stream. There can be several mid-roll ads on a single piece of video content.
• Post-Roll – These are ads that are only shown after the completion of the requested video content.
An Outstream Video Ad unit, also commonly referred to as “in-read” or “native video”, is a high CPM video advertising unit that autoplays in a large format player whenever a user navigates to it within text content (typically an article), even if the publisher doesn’t have their own video content.
Outstream videos blend in with content, allowing users to effortlessly engage with the creative.
A programmatic display ad is a digital ad bought and placed using automated technology and real-time bidding. It allows advertisers to target specific audiences with display ads across websites, apps, and platforms, optimizing reach, relevance, and performance through data-driven decisions.
Programmatic display ads appear across a wide range of digital platforms, including:
Websites in ad-supported content networks
Mobile apps
Streaming platforms
Video players
Social media platforms (via connected ad exchanges)
Connected TV (CTV) and smart TVs
These ads are served through ad exchanges and networks like Google Display Network, The Trade Desk, or Xandr, reaching users based on targeting criteria such as demographics, interests, behavior, or location.
A Search ad is a text-based advertisement that appears at the top or bottom of Google search results when users enter relevant keywords. These ads are marked as “Sponsored” and are designed to capture high-intent traffic by matching user queries, making them effective for driving clicks, leads, and conversions.
Search engine marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages. According to Google, search ads can increase brand awareness by 80%.
An In-Game Advertisement (IGA) can be integrated into the game either through a display in the background, such as an in-game billboard or a commercial during the pause created when a game loads, or highly integrated within the game so that the advertised product is necessary to complete part of the game or is featured prominently within cutscenes.
A Banner Advertisement is one of the most common formats of in-game ads, in part because they are the most unobtrusive options. They are similar to the banner ads we all know, but placed in a way that they appear to be part of the overall flow of the game, so they don’t interrupt the experience.
An in-game video advertisement is a video ad that appears within a video game environment, typically on mobile, console, or PC platforms. These ads are integrated seamlessly into gameplay and can be:
Rewarded video ads – shown in exchange for in-game rewards like coins or extra lives
Interstitial video ads – shown during natural breaks, such as level transitions or game pauses
In-world video placements – displayed on virtual billboards or screens within the game world
They appear in mobile games, console games, and PC games, offering brands a way to engage players in a non-intrusive, often opt-in format.
Just like Snaps, Single Image or Video ads offer a variety of creative freedom to communicate your message.
They can take the form of video — whether it be motion graphic, live, cinema-graph, or gif style — as well as still. Single Image or Video Ads can appear as a video or as a still image. Simply add an attachment and enable Snapchatters to swipe up and take action.
From full-length trailers and short films to how-tos and behind-the-scenes footage, Long Form Video attachments allows you to combine a bite-sized teaser with a long-form narrative in one simple swipeable package.
Long Form Videos expand on standard Single Image or Video ads, Story Ads, and Lenses purchased through Reach and Frequency, with the capability to swipe up to view a video up to 1GB in size.
Reach Snapchatters with a series of ads. Story Ads let you reach Snapchatters in between content, or with a branded tile in Snapchat’s Discover section. The tile in the Discover Feed opens up to a collection of 1 – 20 images or videos.
Filter Ads are artistic overlays that appear after you take a Snap and swipe left or right. Filters allow brands to take part in the hundreds of millions of Snaps sent between friends each day on Snapchat. When Snapchatters in the location(s) of your choice take a Snap, they’ll be able to see your Filter and use it to explain where, when, and why they took the Snap.
Create memorable, interactive moments with augmented reality experiences Snapchatters can play with and send to friends.
A Snapchat filter ad is a branded, interactive overlay that users can apply to their Snaps. These filters often include logos, animations, or themed graphics, allowing users to engage with a brand in a fun and creative way while sharing personalized content with friends.
Get your message out to the world with a simple text ad.
With all the elements of a standard Tweet, including likes, replies, favorites and Retweets, these native ads feel more like the rest of Twitter/X content and allow you to expand the reach of your Tweets beyond your followers to your desired target audience.
Highlight your best creative and drive people to your site, app, or take an action in the moment.
Twitter/X Image Ads allow you to showcase your brand, product, or service with a single photo. They’re easy to create and can support multiple objectives. They can be Retweeted, replied to, and liked, and they’re clearly marked as “Promoted”.
Capture attention and tell a strong story with a visually engaging video ad.
Twitter/X Video Ads allow you to showcase your brand, product or service and bring them to life through video. They’re easy to create and can be used to drive people to a website, app, or simply to engage with your brand’s message.
Tell a story and drive users to your website or app — all within a single ad.
Twitter/X Carousel Ads give marketers up to 6 horizontally swipeable images or videos to showcase multiple products or promotions, advance a narrative across several visuals, and highlight the most exciting features of a product.
Digital audio advertising allows businesses to create a personal connection with their audience in moments when other digital media can’t. Advertise with Spotify and your audio ads will be delivered when listeners are most receptive in a no-swipe, no-scroll environment. Reach active listeners on any device, in any environment, at any moment.
Spotify Audio ads are served between songs when your audience is focused on what you have to say. Enhance your audio ad with a link so listeners can tap to visit you online.
Unlike other forms of video ad experiences, the Spotify video ad experience is built for sound on and volume up. That means, there’s no need to restrict your message to primarily visuals or rely on workarounds like subtitles—with video on Spotify, you can spark imagination through eyes and ears. Plus, we only serve video when the user is “in-focus” (looking at the app), meaning you can be confident your message will be seen and heard by your audience.
