Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
EccaNova are strategic digital outcome architects—we design and execute full-scale digital strategies that connect your campaign with the right audience. From digital advertising across social, video, OTT, display, and search, to email, texting, and lead generation campaigns, we build integrated systems that drive real results. Backed by years of experience, we don’t just run ads—we develop the strategy, identify your target audience, and ensure your message reaches them effectively across every channel.
EccaNova isn’t just another ad agency—we’re built by campaign professionals who understand how campaigns actually work and win. Our team brings decades of combined experience, with digital strategists who have operated at every level—from field organizing to leading full-scale digital strategy for major campaigns.
That means we don’t just run ads in a vacuum—we understand messaging, timing, voter behavior, and how digital fits into the bigger campaign ecosystem.
We’re also platform-agnostic, meaning we choose the channels that are best for your goals—not what benefits us. And our work speaks for itself—our team has earned multiple awards for cutting-edge digital campaigns that deliver real results.
In short: we combine real campaign experience, strategic thinking, and high-level execution to give you an edge where it actually matters.
We work with political campaigns, public affairs firms, advocacy organizations, non-profits, and brands looking to scale through digital advertising.
We can run ads on virtually every digital platform—not just the major ones. That includes social (Facebook, Instagram, TikTok), video (YouTube, OTT/CTV), display, mobile, search, audio, and more. Because we’re platform-agnostic, we’re not limited to a single ecosystem—we build a strategy around where your audience actually is, ensuring your message reaches them across the most effective channels.
We typically recommend a minimum of $2,500 to ensure enough scale for meaningful results.
That depends on the platform, as each has different CPMs (cost per 1,000 impressions). To make it easy, we’ve built an impressions calculator where you can estimate reach across one or multiple platforms based on your budget.
Check it out at www.eccanova.com/imp-calculator.
Most campaigns can launch within 24 hours once creative, targeting, and approvals are finalized. Need a campaign up ASAP? We can do that.
No—EccaNova can handle everything from setup to execution.
We use a mix of geo-targeting, behavioral data, interests, keywords, and device-level insights to reach the most relevant users. If you already have a voter or target list, we can match to that audience and/or build lookalike audiences of similar people. Most importantly, we align everything with your campaign goals—helping you define and refine your target audience so your message reaches the right people.
We track impressions, reach, clicks, conversions, video views, and more—then optimize in real time using a clear reporting dashboard.
Yes—our reporting is designed to be simple, transparent, and actionable so you always know what’s working.
Check out our example reporting dashboard (with sample data) here!
Constantly. We monitor performance and adjust targeting, creative, and placements to improve results over time.
Boosting posts is a quick, limited version of advertising—it lacks the advanced targeting, optimization, and control needed to run effective campaigns. With Ads Manager, we can build custom audiences (including voter files and lookalikes), test multiple creatives, optimize toward specific goals (like conversions or video views), and track performance in detail.
Boosting also restricts placements and bidding strategies, which can lead to higher costs and weaker results. Running full campaigns allows us to strategically allocate your budget, reach the right audience, and continuously optimize for better performance.
Yes—we guide clients through platform-specific requirements like Meta and Google political ad verification.
Yes—we use advanced targeting strategies to reach likely voters, issue-based audiences, and key demographics. We combine geo-targeting, behavioral data, and platform-specific tools to ensure your message reaches the right people. If you already have a voter list, we can use list matching to target that exact audience, and even build lookalike audiences to expand your reach to similar voters.
The most effective approach is typically a mix of platforms—Meta (Facebook/Instagram), YouTube, OTT/CTV (streaming TV), programmatic video, and display—depending on the race, budget, and timeline. Each platform serves a different purpose, from targeting and engagement to broad reach and video storytelling.
By diversifying across multiple platforms, we ensure your campaign is reaching your target audience everywhere they are digitally—maximizing frequency, visibility, and overall impact.
No campaign is one-size-fits-all, but our approach is built on proven strategies backed by decades of combined campaign experience. Our team has worked at every level—from field to full-scale digital strategy—so we understand what messaging works, when to deliver it, and how to reach the right audience.
We also rely on real-time data, testing, and continuous optimization. We monitor performance closely and adjust as needed to improve results—so your campaign is always evolving, not guessing.
Digital campaigns aren’t static—and neither are we. If something isn’t performing, we dig into the data to identify what’s working and what isn’t, then make strategic adjustments. That could mean refining the audience, adjusting creative, shifting budget between platforms, or optimizing toward a different goal.
With our experience, we know how to quickly diagnose issues and pivot effectively. Our approach is never “set it and forget it”—we continuously test, optimize, and improve to get your campaign back on track and performing at its best.
A strong creative is essential for campaign performance. If you already have a graphics or video team, we’ll provide platform-specific ad specs so your assets are built correctly. If not, our team can create high-performing ad creatives for you at an additional cost. Either way, we’ll make sure your ads are optimized for each platform and aligned with your campaign strategy.